On July we attended the most outstanding film market in Colombia the BAM (Bogota Audiovisual Market). We were invited by the Bogota Chamber of Commerce to join some of the market events. First, they welcome us with an exhibition showing the growing of these last years for Colombian film industry as well are their plans for 2020. .

After this, we participated in a talk about visual media and marketing seen as a new way for showing Colombian cinema locally and internationally. The transmedia cannon, founded by Roger Casas, was in charge of giving the talk. Roger made his point on how filmmakers have to know what their audiences are expecting in each social media, even if they have a minimum budget. He talked about a tv series in which they created specific content for each social network and recreated the whole universe which was based upon a fiction novel. You can take a look of this transmedia project here: www.larutadelapeste.com.

The market closed with their traditional cocktail hour where we went to promote this year premiere of our film Aurorita of my eyes.

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